I’ve always been passionate about marketing and design. In college, I was an art history major, dreaming of running a gallery one day. Then somewhere along the way I ended up focusing on business courses, which resulted with my getting a degree in marketing. I’ve always gone back and forth between the two. As much as my right brain wants to create something beautiful, my left side wants to analyze and improve what was created.
Marketing without design is lifeless, and design without marketing is mute. – Von Glitschka
My first real marketing job after college was as a music promoter. For a music-lover like me it was a dream come true. I was lucky to learn from some of the most incredible people in the industry about strategic planning and the importance of building relationships. Even back then, however, I always found a way to incorporate design into my work. In the beginning, I was designing (brace yourself for this one) weekly faxes. Later in my career, as a publicist and marketing manager, I found myself designing flyers and social media assets while also art-directing freelance designers.
Eventually I went back to school to hone my skills in graphic and web design. After graduation I was fortunate to land a job as a full-time designer for Bright Horizons in the corporate marketing & creative services department. I learned a ton about design and marketing while I was there, but I also learned the value of collaboration and open lines of communication. After four years with the company, I left Bright Horizons to start a new life in Raleigh, North Carolina.
Design is the intermediary between information and understanding. – Hans Hofmann
As a web designer with my current employer I jumped at the chance to launch their marketing automation tool. Since early 2016 I have been using it to analyze data, optimize campaigns, and push content. While I still work on design projects, I’ve become slightly obsessed with Marketo and am currently working towards becoming a certified expert, further enforcing my love/love relationship with marketing and design.