This email was targeted to hospitals with a cardiac department for a product used to disinfect TEE probes after each use. The design includes a clipboard illustration framing the product benefits, a video which helps to increase opens and two medical related background images that work well with the brand logo and style.
This email had a click-thru-rate of 15.3%, which is 6.1% above the Constant Contact benchmark for the manufacturing industry and a 3.5% click rate that is 1.17% above the Mail Chimp benchmark.