Animated Email - Columbus Day
Project Details
One of the challenges for the ductless hood industry is convincing labs to switch from traditional ducted exhaust hoods. The concept of ductless is still new to a lot of lab managers and architects. I thought that the Columbus Day holiday would be a good opportunity to use the concept of discovering something new and apply it to the products sold by AirClean Systems.
I re-wrote the well-known Columbus Day poem and presented it to my supervisor with a mockup of the idea. Luckily for me, he let me run with it, so I went a step further and made an animated GIF to serve as the hero image.
This email had a click-thru-rate of 14.8%, which is 5.6% above the Constant Contact benchmark for the manufacturing industry and a 3% click rate that is 0.67% above the Mail Chimp benchmark.